Hazmat team branding is among the top priorities of high-performing organizations. Effective brand-building and brand management drive superior financial results, consumer loyalty, and competitive advantage. This interactive presentation gives students insights into how successful hazmat team brand strategies can be created. The presentation blends marketing theory and practice to provide perspective on marketing and branding your hazmat team. This presentation provides insights and experience in strategic brand management and how, if done correctly will ensure the future success of your hazmat team.
Learning Objectives:
Provide an understanding of the key issues in building and maintaining hazmat team brands and brand equity.
Learn and apply key elements of crafting and driving brand strategy, evaluating strategic options, and understanding Marketing’s role and accountabilities in hazmat team branding and strategy decision-making.
Provide strategies for hazmat team brand positioning, strategic brand management, brand portfolio strategies, advertising creative development, and brand planning
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